Privacy policy
This Privacy Policy outlines how we gather, use and share your personal details when you visit or buy from brycehardware.com. Bryce Hardware® is a brand of PLAYNICE LLC.
What personal details do we gather?
• Automated device data. As soon as you access our site we receive certain data about your device, such as browser type, IP address, time zone and some cookies on your device. We also gather data about the pages or products you view, how you were referred to our site, and how you interact with it. This is "Device Data".
• Directly provided data. When you buy from us we collect details such as your name, billing and shipping address, payment data, email address and contact number. This is "Order Data".
In this policy, "Personal Data" refers to both Device Data and Order Data.
How do we use this data?
Order Data:
• Processing orders, including payment, shipping, and sending invoices or order confirmations.
• Communicating with you.
• Screening for risk or potential fraud.
• Sending product or service updates based on your preferences.
Device Data:
• Risk and fraud screening, especially via IP address.
• Site optimisation and analytics, including assessing our marketing.
Sharing of personal data
We work with third parties who process Personal Data on our behalf. For instance:
• Our store is powered by Shopify. See Shopify's privacy practices.
• We use Google Analytics to understand site usage. See Google's data practices or opt out of Google Analytics.
• We use Microsoft Clarity to see how pages are used. See Microsoft's privacy statement.
• Shipping carriers, so your order can be delivered and tracked.
In certain situations, legal obligations or the protection of our rights may require us to share Personal Data.
We do not sell Personal Data for money, and we do not share it with data brokers.
Behavioral advertising
Personal Data helps us provide targeted ads or marketing messages. To understand targeted advertising, see the NAI's educational page. You can opt out through Google or the Digital Advertising Alliance's opt-out portal.
Where available, you can also manage non-essential cookies and data-sharing preferences through the privacy controls on our website or through your browser settings.
Do not track
Please note that we do not change our data collection practices when we detect a Do Not Track signal from your browser.
Your rights
Depending on where you live, applicable law may give you rights over your personal information, including the right to access, correct, update or delete it, or to opt out of certain uses or disclosures. To make a request, email support@brycehardware.com. We may ask for reasonable information to verify your identity first.
Your data may be processed outside the country you live in, including in the United States.
Data retention
We keep Order Data for as long as needed to fulfil your order, provide support and meet our legal, tax and accounting obligations. Transaction and accounting records are generally retained for up to seven years, or longer where the law requires it. Where we are not required to keep a record, we will delete it on request.
Children
Our website is not directed to children and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we will address it.
Updates
This policy may be revised to reflect changes in our practices or for other operational, legal or regulatory reasons. Last updated: October 3, 2026.
Reach out
For questions or complaints about our privacy practices, contact:
PLAYNICE LLC, Bryce Hardware® / 6320 Clara St, Bell Gardens, CA 90201, USA / support@brycehardware.com